Webinar : Project Management for Continuous Innovation – Management by Project Mapping

Webinar for IEEE Technology & Engineering Management Society
Project Management for Continuous Innovation – Management by Project Mapping
By Kern Peng, Ph.D.


No single project management method is suitable all projects and if innovation is a desired outcome, we cannot require every project to be successful. Mainstream project management including Traditional Project Management and Agile Project Management overwhelmingly focuses on techniques and processes for planning and controlling. These create a framework to confine project team members to operate within a set of processes and measurements. However, most projects require project team members to be innovative and creative. It is difficult to ask engineers to think outside of the box while using a “box” style system to manage projects. In addition, much of the focus of that type of system is to achieve a success result in every project. Such emphasis discourages risk taking because employees may not want to initiate projects unless they feel the chance of success is high. Inhibited risk taking constrains learning opportunities and innovation.

This webinar introduces a new approach called “Management by Project Mapping” (MBPM). Strategically, it utilizes projects to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It categorizes projects first then applies different management approaches to different types of projects. Tactically, it redefines project management with emphasize on employee initiative and participation. It introduces many practices that utilize the cultural approach to drive performance rather than use management control. Overall, this model enables employees to be innovative not only on the results of the projects but also on how the projects are conducting. 


“This book should be required reading for courses in Project Management as well as on Innovation. Managing by Project Mapping is a thoughtful, well-organized and laid out book that for the first time, rigorously bring together frameworks on project management that are practical and actionable with deep insights and application to corporate innovation. The book is appropriate for all levels from C-suite executives down to line managers and engineers. This book is well-written and reflects decades of experience on the part of a scholarly-practitioner and experienced lecturer. Highly recommended!”

— Chuck Eesley, Ph.D., W.M. Keck Foundation Faculty Scholar, Schulze Family Foundation Distinguished Professor, Management Science & Engineering Department, Stanford University

“It is rare for a writer to have such a deep foundation in both the professional and academic worlds. Dr. Kern Peng is one such individual, and his depth of knowledge from his professional executive and scholarly experiences clearly shine through his new book, Project Management for Continuous Innovation. The text is clear, instructive, thoughtful, and provides deep insights from beginning to end that will benefit students of all levels of expertise and experience. In the modern economy where firms must innovate to thrive and survive, Dr. Peng’s book provide a lifeline to help achieve actual innovations that will translate to measurable results.”

— Mark V. Cannice, Ph.D., Professor and Chair, Department of Entrepreneurship, Innovation, and Strategy, School of Management, University of San Francisco

“Dr. Peng, with his empirical experience of management practice experience in industry, has academically thought through a number of real business cases in today’s fast-evolving business environments with international contexts. By using a few examples and/or case studies of Apple, Google, Xiaomi, Tencent and many others, he shares his insights and demonstrates the linkages among project management approach, enterprise’s strategic planning, and corporate culture for innovation.  In brief, there is a real need for a book of this kind, particularly in the era of digital transformation, collaborative partnership, and open innovation. This book will be widely read and cited.”

— Prof. Ning R Liu, Deputy Director, HKU SPACE, Head of Institute for China Business, University of Hong Kong

“Dr. Kern Peng demystifies the innovation process, deftly introduces the concept of Management by Project Mapping, and lucidly articulates the steps towards achieving success, systematically and efficiently. Project Management for Continuous Innovation is a must-read book in today’s fast-paced highly competitive corporate world, where companies must rapidly innovate to survive and thrive. It is also an excellent text book for schools offering business and management education that will help prepare students with practical tools to implement in their professional development, from entry-level to C-suite roles.”

— Achintya K. Bhowmik, Ph.D., Chief Technology Officer and Executive Vice President of Engineering, Starkey Hearing Technologies; Former Vice President of Intel Corporation

“In this thoughtful and well-organized book, Dr. Peng provides readers with a new take on corporate innovation and describes in detail systematic approaches and tactical tools, which when used in concert empower all individuals in the workplace to more effectively contribute to the improvement of existing offerings as well as the ideation and development of future breakthrough products and solutions. Management by Project Mapping (MBPM) is an important strategic concept and approach that helps managers to more effectively plan and allocate resources towards a portfolio of projects that form the basis of a sustainable cycle of innovation. Project Management for Continuous Innovation is an excellent resource and provides timely, actionable insights for organizations of all sizes.”

— Henry L. Ines, CEO of Shivom; Former Executive Director of Global Chamber


Dr. Kern Peng holds doctorate degrees in engineering and business: PhD in Mechanical Engineering specializing in nanocomposite materials, Doctorate of Business Administration in Operations Management and in Management Information Systems. He also holds an MBA in Computer Information Systems and a BS in Industrial Engineering. He has published three books solely and many papers in respected journals and forums such as Engineering Management Journal of IEE, Manufacturing Engineer of IEE, Journal of Advanced Materials, SEMATECH Manufacturing Management Symposium, and Tsinghua Business Review. 

Dr. Peng is currently working at Intel, managing the Santa Clara Validation Center at Intel’s headquarter in Silicon Valley. He has over 30 years of management experience in engineering and manufacturing and have been a manager at Intel since 1992. He has been accorded more than 100 career awards in the areas of engineering design, software development, excursion resolution, project management and execution, teamwork, leadership and outstanding teaching. In addition to regular duties, he serves as a career advisor, mentor for managers, and new employee orientation instructor at Intel.

Since 2000, in addition to working full time at Intel, Dr. Peng has been part-time teaching at least two courses every quarter/semester term at Bay Area universities such as Stanford University, Santa Clara University, University of San Francisco and San Jose State University. He also travel to Asia few time a year to regularly teach for Hong Kong University. Over the years, he has taught courses and lectures at Shanghai Jiao Tong University, Tsinghua University, Zhejiang University, National Taiwan University and UC Berkeley.

About the author

Ravikiran Annaswamy

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Identifying and Implementing Successful Projects, and Systems

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